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Elena Panow Portfolio

Movielines

Elena Designs, Brisbane (2002)

Brand Identity Development

Created the Movielines identity for a luxury range of mobile facilities, resulting from a partnership between Swagman Motorhomes and Orana Film Transport.

Designed corporate and promotional material including stationery, product brochure, web site, advertising and vehicle signage. A successful product launch continued to build on existing brand recognition.

Movielines (Swagman Motorhomes) - Brand identity development Movielines (Swagman Motorhomes) - Stationery design Movielines (Swagman Motorhomes) - Product brochure design Movielines (Swagman Motorhomes) - Product brochure design

Portals and Online Services

NBN Co Limited, Sydney (2011)

Identity Development

Starburst was conceived as the identity for the Portals and Online Services team at NBN. A uniform arrangement of circular shapes within three concentric rings and an accent colour connect the wordmark with the centre of activity.

The surrounding grey tones are strongest closer to the centre and lighten towards the outer ring, creating the illusion of space and expansion. This circular device is symbolic of the parts that make up the whole and are in a continual state of change.

Portals and Online Services (NBN) - Identity development

Lihir Gold

Rowland Creative, Brisbane (2007)

Corporate Identity Development

Developed concepts for a new corporate identity. Logo variations were designed using a sliding scale of change from the existing identity. This approach provided a base point from which to move forward and a visual representation of possibilities.

Lihir Gold Limited - Corporate identity development Lihir Gold Limited - Stationery design

Envisiia

Elena Designs, Brisbane (2002)

Product Identity Development

Developed a range of concepts for a new customer relationship management (CRM) product. Designs were created for the word mark, symbolic icon and positioning line, all working together as a cohesive unit to communicate the vision.

The identity was developed across a range of collateral including product brochure, web site, splash screen and icons.

Envisiia - Product identity development Envisiia - Splash screen and icon design

KR Securities

Elena Designs, Brisbane (2003)

Identity Development

Designed a new identity for a financial services company to refresh their image and introduce energy into the brand while maintaining a reputation of security and stability.

Designed a range of literature including financial services guide, newsletter and stationery suite.

KR Securities - Identity development KR Securities - Stationery design KR Securities - Financial Services Guide design

MRDI

Elena Designs, Brisbane (2002-04)

Identity Design

Created logo designs for an interior design business with the visual strength focused on the acronym MRDI. Developed these across stationery and other promotional material.

The identity evolved over time adapting to trends in the industry and growth of the business to arrive at a distinct representation of the brand.

MRDI - Identity design MRDI - Stationery design